The roots of Peacock & Murphy Opticians go back to 1965 when John Peacock (an optometrist) opened a practice in the market town of Ringwood, Hampshire.
Initially all eye examinations and dispensing were carried out by Mr Peacock, but it didn't take long for the practice to become a popular and busy
establishment. John Peacock was joined by a Dispensing Optician to take care of the dispensing of spectacles and lens selection, allowing Mr Peacock to
conduct eye examinations on a more regular basis.
In 1968 a second part-time practice was opened in Verwood, Dorset with examinations and spectacle
dispensing being carried out at both practices. It soon became clear that Verwood needed a full-time
Optometric practice and so the Ringwood site was closed in 1980 and Verwood became a full time
practice at the current site just a few yards away from the original in Vicarage Road at the site of the
previous Post Office.
Mr Peacock was joined in 1982 by Brendan Murphy a qualified Dispensing Optician who specialised
in Contact Lenses, gaining his Contact Lens Honours in 1995. In the meantime they had been joined
by Stephen Peacock in 1987, also a qualified Dispensing Optician. Tara Ellis-Bowles joined the team initially as a receptionist in 1991. She proceeded to train as
an Optical Technician and then went on to train and qualify as a Dispensing Optician. In 2019 Mr Murphy
retired from full-time work at the practice and Michael Richardson, who had been very popular whilst
working at the practice on a locum basis, joined as a full-time Optometrist and Contact Lens Practitioner.
The practice has gone through several changes in appearance both inside and out and is now a thoroughly
modern practice incorporating a large, open area for the display of frames with two dispensing areas
where clients can choose from hundreds of the latest frames. There are two examination rooms for eye
examinations, one specifically for contact lens use, a third room housing our digital retinal camera and
associated equipment, and a workshop with state-of-the-art glazing and remote-edging facilities.